Craft Product School

Learn to
design and develop
more responsibly for the future

At Craft Product School, participants are learning how to develop a product from scratch, starting from user research, to prototyping and product marketing.

Our approach is design meets technology meets social justice, in order to debate, criticise and create products, services and organisations more in line with equitable (Design for Equality) and ecological purposes (Design for Sustainability).

We teach our students how to navigate a product development process, from inception to completion, by asking the right questions, ideating, prototyping and testing.

What will you learn?

What are the topics included in the 6 weeks of Product Design and Development?

1
Week 1:
Market trends and innovation
How do I generate new business ideas?
How have the business models changed in the past years, as the world became more networked?
2
Week 2:
Problem discovery
How do I find a problem worth solving?
How do I talk to users?
The lean product development process
3
Week 3:
Ideation and brainstorming techniques
How do I develop, validate, refine my ideas to make sure I am building for product-market fit? HMWs and story mapping
4
Week 4:
Rapid prototyping
What is an MVP? How do I create an MVP?
How do I create a basic prototype and how do I collect user feedback?
5
Week 5:
Key metrics
How do I choose the right metrics?
What does it mean to engage users?
What is the Hooked model?
6
Week 6:
Customer acquisition
What stage of the project am I?
Pre or post market fit?
What is the AARRR framework?

Design for Equality

Design for Equality is a 6 weeks course during which participants within design, technology and science are prototyping products and services aimed at a more equal workplace, domestic space or digital space.

During the course we'll collaboratively imagine tech products that work towards social, economical and political equality.

You will be guided through a process of storytelling, first by critically looking at what's missing, whose concerns are not being articulated, whose interests aren't being represented, and whose truths aren't being told and secondly, by using speculative tools to tell future stories of equality and inclusion.

Find out more

Special sessions

We will also hold special sessions with our experts in artificial intelligence, human-computer interaction and product leadership.

Inclusion in product design
What if we stopped seeing inclusion as a nice to have, as a politically correct thing to be checked, but as a source of innovation and growth?
Design ethics
As technology is shaping our future, ethics will play a central role in how society will look like.
Responsible AI
How might we think critically about an AI system, considering its impact on Earth, what the Data that feeds it consists of, and what kind of Labor it involves?

Our students love us ♥‿♥

⭐⭐⭐⭐⭐

"I had always wanted to practice speculative design, so I couldn't wait to sign up for the 'Design for post-capitalism' workshop. The theory sessions covered both the topic in the title and lean product methodology in a very approachable way. Having Andra's support and coaching while working on your individual project is the best part, not only is she very knowledgeable about product design, but also has lots of experience and has helped me tailor the project to my profile, as I'm a product designer. I'm very happy with the outcome of the workshop and looking forward to seeing the project come to life."

Maria Agra Bermejo

Product Designer

⭐⭐⭐⭐⭐

"Andra was a very good coach, she answered all my questions, she recommended me a list of books to read and she helped me with everything I needed. I warmly recommend to anyone who has a business idea or wants to start entrepreneurship. I strongly believe that nowadays if you start working on an idea that is not validated, you have very little chances of success, and Andra can help you avoid those mistakes that the vast majority make"

Alex Drăgan

Senior Network Developer

Product Development
Masterclass
6 weeks course

This is a 6 webinars masterclass with opportunities for continued mentoring and coaching afterwards.

Buying the masterclass will get you:

access to Product Builder Support Circle
support on further developing your product
50% discount on creative services for your product
tips to insider events and conferences

Please send an e-mail to andra@craftproductschool.xyz for student & low income pricing.

Why product design?

Because having an approach that combines technology, business and design means having the skills of the future. Product knowledge stands at the intersection of technical and business savviness, strategic vision and design. People who are product savvy are better prepared for entrepreneurship, or a leadership career in software management, design or creative direction.

Who is tutoring?

Andra Bria

Digital Product Leadership
Product Marketing & Digital Marketing Strategy
Founder of Craft Product School

Andra is a digital product developer and marketer with over 7 years experience in working with international brands, as well as advising early stage startups on how to communicate and innovate and grow. Her public recognitions include nominations at competitions such as Golden Drum Europe, Central European Startup Awards or Facebook.

Advantages of our program

Craft Product School provides resources, mentorship, and knowledge in a way that's designed specifically for each student.

Weekly sessions with our experts
We believe you are your best self when you are supported.
Membership provides access to weekly sessions designed to foster personal and professional growth.
Community support
You don't have to learn on your own. You're always welcome to join a talented, diverse and supportive community of students from countries worldwide.
Diversity and access for all
We welcome participants of all genders, minorities and backgrounds. You won't feel bad for not knowing, you won't feel ashamed for asking questions.
We encourage growth and curiosity at any levels.
No need for an existing idea
You don't have an idea, but you have the drive to build a business? You've come to the right place. Here you can find inspiration, courage and even a team mate.
Flexibility
In your own home, at your own pace. We teach our lessons online so that anyone can reach them.

Product Development
Masterclass
6 weeks course

BUY NOW

This is a 6 webinars masterclass with opportunities for continued mentoring and coaching afterwards.

Buying the masterclass will get you:

access to Product Builder Support Circle
support on further developing your product
50% discount on creative services for your product
tips to insider events and conferences

Please send an e-mail to andra@craftproductschool.xyz for student & low income pricing.

A few of the projects built at Craft:

Here are some of the projects we've built during Craft Product School courses. These span fields like Gender Equality to Sustainability and Ethics. Come check them out.